Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding. But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started...