About Accolade Coaching

WHO WE ARE

Innovation that lasts

Accolade Coaching is a Melbourne-based innovation strategy firm, founded in 2012 by Emmanuel Setyawan. We help organisations make innovation a standing capability, not a one-off initiative, using our own methodology, The SPAN Innovation Framework™.

FOUNDER

Emmanuel Setyawan

Emmanuel Setyawan is the founder of Accolade Coaching. Since 2012 he has helped organisations grow through innovation and strategy, from small companies to large corporations. His background spans News Ltd, PwC Australia and Blue Ocean Strategy Australia, and he served on the committee of the Australia Indonesia Business Council Victoria from 2018 to 2021.

Strategyzer coach, personally trained by Alexander Osterwalder.

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From 2012 to today

2012

Founded in Melbourne

2018

Blue Ocean Strategy Australia consultant

2020

Remote strategy facilitation introduced

2021

Recognised Strategyzer coach

2026

SPAN Innovation Framework™ launched

WHO WE WORK WITH

Teams across business and government

We work with business associations, government bodies and companies from small to large.

WHERE WE WORK

In person or online

Sessions run in the room or by video, across Australia and the Asia Pacific.

APPROACH

How we work

Plain language, no jargon. Honest about trade-offs, so you can decide with the facts. Practical sessions your team can put to use the next day.

HOW IT WORKS

From first chat to follow-up

STEP 1

A first conversation

We talk through your audience, your goal and your timing.

STEP 2

Shaped to fit

We build the session around your people, not a standard script.

STEP 3

Delivered and followed up

We run the session in person or online, then share practical next steps.

IN THE ROOM

Built around your audience

Keynotes, workshops and advisory sessions are shaped around the people in the room and what they need to do next. Before we start, we find out who will be there, what they already know and what change or decision they face. Then we design every activity around that, so the time together goes to the work that matters. You leave with clear next steps your team can act on.

LET'S TALK

Want to work together?

Tell us about your audience or team and we will work out the right format together.

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