Strategy Talk
Strategy Talk

Using Social Media to Find Out about Your Audience

A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.
Strategy Talk
Strategy Talk

What Is Value Proposition And Why Is It Critical To Your Business Success

I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Podcast
Podcast

Ep. 016 – Discovering your Organisation’s Strategic Focus, Dr. Claude Diderich

Dr Claude Diderich is a strategy consultant specialized in design thinking based business model innovation. He is is the founder and managing director of innovate.d, a consulting boutique focused on innovation, strategy, and digital transformation advice for service firms. Prior to founding innovate.d in 2011, Claude worked in senior roles at Credit Suisse, UBS, Bank Julius Bär, and Deloitte Consulting. During his over 20 years working on business model innovation, strategy design and implementation, products and services development, business architecture...
Podcast
Podcast

Ep. 015 – The Invincible Company, Alexander Osterwalder, Strategyzer

Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding. But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started...
Podcast
Podcast

Ep. 013 – How to use idea management to improve customer experience, Jessica Day & Whitney Bernstein, IdeaScale

IdeaScale is back on BizTalk with Emmanuel podcast. In this episode, Jessica Day and Whitney Bernstein discuss the relationship between idea management and how it can help organizations improve customer experience. Traditionally, organizations have had a heavy focus on improving customer experience by getting feedback from the customer themselves. In this podcast, Jessica and Whitney described real-life case studies based on client experience how managing internal ideas can lead to better customer experience in the end.
Podcast
Podcast

Ep. 012 – Testing Business Ideas, David Bland, Precoil

The launch of the newest series of Strategyzer book is very timely for me. "Testing Business Ideas" by David Bland and Alexander Osterwalder was launched in the month of December 2019. While the startup landscape has been around for decades, the risks are still extremely high for an organisation to go from ideas into successful market penetration. Many of them eventually finds out the hard way that their ideas will never take off in the first place. This book is a...