A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.
The power of your content is the value it offers your audience. If your content is useful and engaging to them, your audience will pay attention. This is fundamental to any viable social media strategy. But perhaps even more important is the consistency of your strategy. It is important because it keeps you on your audience’s radar.
Long before I even knew Strategyzer and any of the books they wrote, I have learnt about the job-to-be-done lesson (particularly emotional job) many years ago, over a beer talk. The whole conversation lasted probably less than 2 minutes, but a lesson learnt for a lifetime.
Many businesses neglected the importance of a strong brand as a key resource in their business model. Social media is one of the most effective ways to build a brand in this digital age. But how does one get results toward your business goals with social media?
Pivoting is a topic that’s popular amongst businesses facing challenging time throughout 2020 due to COVID-19. The business landscape we know in 2020 is very different than the one pre-2020. The trade wars between the US and China is also not helping. Now that the vaccine has been mass-produced and on the verge of being […]
I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Dr Claude Diderich is a strategy consultant specialized in design thinking based business model innovation. He is is the founder and managing director of innovate.d, a consulting boutique focused on innovation, strategy, and digital transformation advice for service firms. Prior to founding innovate.d in 2011, Claude worked in senior roles at Credit Suisse, UBS, Bank Julius Bär, and Deloitte Consulting. During his over 20 years working on business model innovation, strategy design and implementation, products and services development, business architecture...
Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding. But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started...
IdeaScale is back on BizTalk with Emmanuel podcast. In this episode, Jessica Day and Whitney Bernstein discuss the relationship between idea management and how it can help organizations improve customer experience. Traditionally, organizations have had a heavy focus on improving customer experience by getting feedback from the customer themselves. In this podcast, Jessica and Whitney described real-life case studies based on client experience how managing internal ideas can lead to better customer experience in the end.
The launch of the newest series of Strategyzer book is very timely for me. "Testing Business Ideas" by David Bland and Alexander Osterwalder was launched in the month of December 2019. While the startup landscape has been around for decades, the risks are still extremely high for an organisation to go from ideas into successful market penetration. Many of them eventually finds out the hard way that their ideas will never take off in the first place. This book is a...