Tips
Tips

The 6 Parts of an Efficient Business Process

Whether creating new business processes or refining existing ones, you need to make sure your documentation is easy to understand. You’ll be taking each task involved in your business and breaking it down into individual steps that every individual in your organization is able to understand. What are some of the effects of inefficient business […]
Tips
Tips

Advantages of Knowing Your Ideal Customers

A customer profile refers to a detailed description of your buyer. This profile includes all information you have about a customer that influences how they perceive your brand. The more precise, the better. Understanding who your customers are and what makes them tick is essential for developing a successful marketing strategy. That’s why successful brands […]
Strategy Talk
Strategy Talk

Using Social Media to Find Out about Your Audience

A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.