Privacy Policy

Last updated: 27 October 2026

About this policy

This Privacy Policy explains how Accolade Coaching collects, uses, shares and protects personal information, and the choices you have about it.

Your use of our website is also covered by our Terms of Use.

Who we are

Accolade Coaching (ABN 94 886 420 178) is an innovation strategy firm based in Melbourne, Victoria, Australia. We work with organisations and their leaders through keynote speaking, workshops, facilitation and ongoing strategic engagement. Our website visitors and clients are spread across the world, so this policy is written for readers in any country.

In this policy, "we", "us" and "our" mean Accolade Coaching. "You" means anyone whose personal information we handle. That includes website visitors, newsletter subscribers, event attendees and the people we work with at client organisations.

What this policy covers

This policy covers personal information we collect:

  • through our website, accoladecoaching.com, including its forms, downloads and chatbot
  • through our newsletter
  • when we deliver keynotes, workshops and other client work, in person or online

"Personal information" means information that identifies you, or could reasonably identify you. Examples are your name, email address, job title or image. Some countries call this "personal data", and we use "personal information" to mean both.

We handle personal information in line with the Australian Privacy Principles in the Privacy Act 1988 (Cth). If you live outside Australia, the privacy laws where you live may give you extra rights, as explained in Your choices and rights below.

Information we collect

We collect only what we need for the purposes in this policy. What we collect depends on how you deal with us.

When you use our website

  • Contact form: the details you enter, such as your name, email address, organisation and message.
  • Booking a call: your name, email address, the time you choose and any details you add. Bookings are handled by our scheduling provider.
  • Newsletter signup: the details you enter, such as your name and email address.
  • Free downloads: the details you enter, such as your name and email address. Downloading also subscribes you to our newsletter (see Newsletter and downloads).
  • Chatbot: what you type into the chat. If the conversation leads to a request to be contacted, the name and contact details you choose to share.
  • Browsing the site: technical information such as your IP address, browser, device type, approximate location (country or city), pages viewed and how you reached the site. This comes from cookies and similar technologies (see Cookies and similar technologies).
  • Spam protection on forms: information about your device and how you interact with our forms, used to tell people apart from automated bots.

Our chatbot is an automated, AI-powered assistant. Please don't share sensitive information in the chat, such as health details or financial account numbers.

When we work with you or your organisation

When your organisation engages us, or you attend a keynote, workshop or other session we deliver, we may collect:

  • names, job titles, organisations and business contact details of client contacts and attendees
  • information shared during sessions, such as workshop outputs, survey responses and feedback
  • recordings of online or in-person sessions, which capture voices, images and anything shared on screen
  • photos and video taken at events
  • billing details needed to invoice you and receive payment

We tell participants when a session is being recorded. We only use photos or video in which you can be identified in our marketing, such as on our website or social media, with your consent.

We don't store full card numbers. Card and bank payments are processed by our payment providers (see Who we share information with).

Information we receive from other people

Sometimes we receive your details from someone else, for example:

  • an event organiser or client who shares an attendee list before a session
  • someone who refers you to us

When this happens, we handle your information under this policy.

If you'd rather not share

You can browse our website without telling us who you are. For a general enquiry, you can use a different name if you prefer. If you don't give us the details a form asks for, we may not be able to reply, send what you asked for or deliver a service.

How we use information

We use personal information to:

  • respond to enquiries and arrange calls
  • send our newsletter and the free materials you request
  • answer questions through our chatbot, and follow up when a chat leads to a request to be contacted
  • plan, deliver and follow up keynotes, workshops and other client work
  • send invoices, receive payments and keep business records
  • understand how our website is used, so we can improve it
  • protect our website and forms from spam, fraud and misuse
  • with your permission, publish testimonials, photos or video in our marketing
  • meet our legal, tax and regulatory obligations

We only publish a testimonial, your name, your photo or your organisation's logo with permission.

We don't use your information for an unrelated purpose unless you agree, or the law allows or requires it.

Newsletter and downloads

You join our newsletter when you either:

  • sign up for it directly, or
  • download a free resource from our website. The download form tells you this before you submit it.

The newsletter covers innovation strategy ideas, new resources, events and updates about our work. It is sent through our newsletter provider.

We don't add people to the newsletter because they used our contact form, chatbot or booking tool.

Unsubscribing

Every newsletter email has an unsubscribe link, and you can use it at any time. You can also ask us through our contact form. We stop sending you marketing emails within five working days. Unsubscribing doesn't affect any materials you've already downloaded.

Email tracking

Our newsletter emails contain small tracking images and tracked links. They tell us whether an email was opened and which links were clicked. This helps us understand what readers find useful. Most email apps let you block images, which stops open tracking.

Cookies and similar technologies

Cookies are small files stored in your browser. Similar technologies include scripts, tracking images and browser storage. We, and the tools on our website, use them for these purposes:

  • Website platform (essential): runs the site and keeps it secure.
  • Google reCAPTCHA (security): checks that forms are filled in by people, not bots. Google provides it on our behalf.
  • Chatbot (functional): keeps your chat working as you move between pages.
  • Booking tool (functional): lets you book a call with us.
  • Google Analytics (analytics): counts visits and shows how people use the site. We don't use its advertising features or Google Signals.
  • YouTube (third-party content): plays videos embedded on our pages. YouTube may set its own cookies when a video loads or plays.

Managing cookies

You can block or delete cookies in your browser settings. If you block some of them, forms, booking, the chatbot or videos may not work properly. Google offers a browser add-on that stops Google Analytics collecting information about your visits to any website.

Who we share information with

We don't sell or rent personal information, and we don't share it for other businesses' advertising.

We share personal information only as needed, with:

  • Service providers who run our business tools. These include our website platform, newsletter, chatbot, scheduling, analytics and spam protection providers. They also include our email and file storage, video conferencing (Zoom and Microsoft Teams), survey and online collaboration tools, and the client portal we provide to paying clients. They handle information on our behalf, only to provide their services to us.
  • Payment providers. Stripe processes card payments and Wise processes bank transfers. They handle payment details under their own privacy policies and legal obligations.
  • Clients and event organisers, where needed to deliver an engagement. For example, we may share workshop outputs with the organisation that engaged us.
  • Professional advisers, such as lawyers, where needed.
  • Government bodies and regulators, when the law requires it, or when needed to protect our rights or the safety of others.
  • A future owner of the business, if the business or its assets are sold or transferred. We would require them to protect your information in line with this policy.

AI tools and automated decisions

We use AI-powered tools to help run our business. Examples are transcribing and summarising meetings, and help with writing and administration. These tools may process personal information covered by this policy, such as names, contact details and what is said in meetings.

We use these tools only for the purposes in this policy. Where a tool lets us, we turn off settings that allow the provider to use our data to train its AI models.

Our website chatbot is also an AI-powered assistant, and its answers are generated automatically.

We don't use automated decision-making, by AI or any other means, to make decisions that significantly affect your rights or interests. We make those decisions ourselves.

Information handled outside Australia

We're based in Australia, but many of the tools we use are run by providers based in other countries, or store data there. This includes the client portal we provide to paying clients. Your information may be stored or processed in countries including the United States.

Those countries may have privacy laws that differ from the laws where you live. We take reasonable steps to make sure our providers protect your information. These include choosing providers with recognised security standards and, where available, signing data protection agreements with them.

If you'd like to know more about how your information is protected when it leaves your country, contact us.

How long we keep information

We keep personal information only as long as we need it for the purposes in this policy, or as long as the law requires. When we no longer need it, we delete it or remove anything that identifies you.

  • Newsletter subscription, including through downloads: until you unsubscribe. We keep a record that you unsubscribed, so we don't email you again by mistake.
  • Chatbot conversations: stored by our chatbot provider for the period its service sets. You can ask us to delete your conversation at any time.
  • Financial records, such as invoices and payments: at least five years, as Australian tax law requires.
  • Enquiries, bookings and client work, including recordings, photos and video: as long as needed for the enquiry or engagement, any agreed follow-up and our business records.
  • Photos and video used in our marketing: until you withdraw your consent, or we stop using them.
  • Website analytics: for the period set in our analytics account.

How we protect information

We take reasonable steps to protect personal information from misuse, loss and unauthorised access, change or disclosure. These steps include:

  • using reputable providers with strong security
  • encrypted connections (HTTPS) on our website
  • strong passwords and secure sign-in on our accounts
  • limiting access to those who need it to do their work

No system is completely secure. If a data breach is likely to cause you serious harm, we'll notify you and the relevant regulator where the law requires it. We'll also tell you what you can do to protect yourself.

Your choices and rights

Wherever you live, you can ask us to:

  • tell you what personal information we hold about you, and give you a copy
  • correct information that is wrong, out of date or incomplete
  • delete your information, unless we need to keep it for legal reasons or business records
  • stop sending you marketing emails
  • stop using information you gave us consent for, such as photos or video in our marketing

How to make a request

Use the contact form at accoladecoaching.com/contact-us and tell us your message is a privacy request. We may need to confirm who you are before we act on a request. Making a request is free.

We'll respond within 30 days. If we can't do what you ask, we'll explain why in writing and tell you how to make a complaint.

If you live outside Australia

The privacy laws where you live may give you extra rights. Contact us and we'll help you use the rights your local law gives you. For example:

  • European Union and United Kingdom. You may have rights to restrict or object to how we use your information, to receive it in a portable format, and to complain to your local data protection authority. Where these laws apply, we rely on these legal grounds:
    • your consent, for the newsletter, marketing photos and video, and optional cookies
    • a contract, for client work
    • our legitimate interests, for responding to enquiries and improving and protecting our website
    • legal obligations, for financial records
  • New Zealand and the rest of the Asia-Pacific. Local privacy laws may give you similar rights to access and correct your information, and to complain to your local privacy regulator.
  • United States. Some states give residents rights to know about, correct and delete their personal information. We don't sell personal information or share it for targeted advertising.

Children

Our website and services are for business audiences. They aren't directed at children, and we don't knowingly collect children's personal information. If you think a child has given us their information, contact us and we'll delete it.

Other websites

Our website links to other websites and platforms, such as our social media profiles and YouTube. They have their own privacy policies, and we're not responsible for how they handle your information.

Complaints

If you have a concern about how we've handled your information, please contact us first through our contact form. We'll respond within 30 days and work with you to resolve it.

If you're not satisfied with our response:

  • in Australia, you may be able to complain to the Office of the Australian Information Commissioner at oaic.gov.au
  • outside Australia, you may be able to complain to the privacy or data protection authority where you live

Changes to this policy

We may update this policy when our practices, tools or the law change. We'll post the new version on this page with a new "last updated" date. We'll also point out significant changes on our website or in our newsletter.

Contact us