Your social media strategy is a summary of everything that you will do on social media sites in order to achieve your business goals.
Without a strategy in place, you’ll spend each day participating on social media but see very little actual results. You need to have a plan for what exactly needs to happen and where you will go with this whole thing.
So, how do you develop and implement a blueprint for social media success? Here are the steps you need to take.
In this article:
- Start with Your Business Goals
- Decide on the Tactics You’ll Use
- Monitor with Metrics
- Assign Roles and Responsibilities
- Ready to Get Started on Your Strategy?
Start with Your Business Goals
The whole purpose of creating this blueprint is to align business goals with your overall strategy in order for your social media activity to aid you in accomplishing them.
Let’s say your overall goal is to bring leads to their first purchase. If you take that approach, it could be beneficial for you to focus your efforts on social media solving problems and getting to know people on a one-on-one basis. They’ll come to trust you as an expert in your niche and then they’ll go directly to your eCommerce store to buy.
Start by clearly identifying your goals, and then recognise how precisely social media can help you achieve them.
Decide on the Tactics You’ll Use
Creating a social media strategy you need to start with the end and work your way backwards. After you’ve figured out your goals and chosen the best tactics, it’s time to determine the right tactics for your daily social media activity.
Consider your tactics as your daily to-do list. It includes things such as joining or starting a group, creating polls, challenges, videos and so on.
Monitor with Metrics
Your blueprint will include important metrics that you can use to track your performance. For example, they can show how many new followers you have, how many engagements, or how many conversations you are having on social media.
You have a plethora of choices on what metrics you want to track and specifically ones that show whether you’ve achieved your goals or not. This data can then be used to improve your strategy at a later date.
Assign Roles and Responsibilities
It is not possible to implement your social media strategy all by yourself. It is important to assign roles and responsibilities and decide who will do what and provide the necessary tools and training to do it. All this should be outlined in your social media strategy.
This is also where you need to consider using automation and outsourcing certain tasks. There is a great number of tools available in software and virtual help. You’ll only need to make sure that your own style shows through in your work.
Ready to Get Started on Your Strategy?
Social media strategy takes a bit of time to plan and put together, but rest assured, this is time well spent. Once it’s complete, you’ll be able to focus your effort on relevant tasks and social media that will get you results.