Strategy Talk

What to do if You Don’t have time for Social Media

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If you want to grow your audience on social media, it takes time. You need to be there and engaged daily with your community posting content. However, an easy way to overcome it is by creating a detailed plan.

In this article:

What Is a Social Media Strategy?

A social media strategy is a blueprint that guides you on what, when, where and who to post on social media. If used correctly will link all your social media to your business goals, tell you how you will measure success and help make improvements as necessary.

Creating profiles and posting randomly to social media pages isn’t enough to get you any results if you don’t have a solid plan. If you want to use social media to achieve your business goals, you will need to come up with a solid plan.

How Your Social Media Strategy Saves You Time

Social media strategy planning is important to create and maintain a healthy, engaged audience. The first step involves finding out all of your relevant information regarding your target market. Simply signing up for each social media website isn’t the way to go, as you won’t have enough factual data to work with. In order to do this, you will have to conduct basic research in order to get an understanding of your target market. Once you have collected said data, you can then proceed to create your actual plan.

Your strategy is a time saver because it stops you from wasting too much time. It’s easy to waste time on sites such as Facebook and endlessly scrolling your feed, liking this and sharing that. Instead, you can focus your efforts on doing the tasks more efficiently. An important part of your plan is an organized to-do list so you know exactly what to do each when you get started on your social media.

More Results for Your Efforts

You’ll also save time because everything you do on social media will have an impact on your bottom line. This is due to the fact that when you made your plan, you identified goals and how you’ll reach them. All your activity on these sites will be aligned to reaching those goals.

Tips on Saving Time on Social Media

In addition to setting up a strategic plan, there are other ways you can make the most of your time on social media.

Make a Schedule. Find out when your audience is most responsive and make sure this time is used for posting and interacting. Decide how often you’ll post and use an editorial calendar. You will do this as part of making your plan.

Begin creating a list of content items that can be used later. If you come across any interesting bits of information, be sure to create a note of it and add it to your list. Then if ever you’re faced with writer’s block, you can simply refer back to your list and get going again.

Automate wherever possible. Take advantage of tools for social media management, such as a dashboard or analytics software, when you need to get things done efficiently.

Repurpose Content. Looking for evergreen content is key, especially when trying to grow a new audience or get some traction with an existing one. Original content takes time. Finding and curating relevant content grows your audience quicker by giving it to them in bite-sized feeds.

Start Creating Your Social Media Strategy Now

Although you may be there every day talking to your network, it is a good idea to put the brakes on the creation of your strategic plan. Your content will resonate better with your audience and build real relationships.

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Author

Emmanuel Setyawan

A Strategyzer coach and Blue Ocean Strategy Australia consultant, Emmanuel brings remote delivery and time-proven, case study backed frameworks to remote strategy coaching and facilitation while helping customers create new or improve existing business models, design value propositions that capture new market or untapped needs and create a new way to generate revenue streams. Contact Accolade Coaching now and let Emmanuel help you work on your innovation strategy.