Podcast
Podcast

Ep. 013 – How to use idea management to improve customer experience, Jessica Day & Whitney Bernstein, IdeaScale

IdeaScale is back on BizTalk with Emmanuel podcast. In this episode, Jessica Day and Whitney Bernstein discuss the relationship between idea management and how it can help organizations improve customer experience. Traditionally, organizations have had a heavy focus on improving customer experience by getting feedback from the customer themselves. In this podcast, Jessica and Whitney described real-life case studies based on client experience how managing internal ideas can lead to better customer experience in the end.
Podcast
Podcast

Ep. 012 – Testing Business Ideas, David Bland, Precoil

The launch of the newest series of Strategyzer book is very timely for me. "Testing Business Ideas" by David Bland and Alexander Osterwalder was launched in the month of December 2019. While the startup landscape has been around for decades, the risks are still extremely high for an organisation to go from ideas into successful market penetration. Many of them eventually finds out the hard way that their ideas will never take off in the first place. This book is a...
Podcast
Podcast

Ep. 004 – Crowdsourcing Innovation. Jessica Day, Whitney Bernstein, IdeaScale

My guest in this episode is not one, but two wonderful ladies from a company called IdeaScale which is headquartered in Silicon Valley, who happen to be on a tour around Australia to promote the platform. IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4.5 million users. Based on the principle of crowdsourcing, members of the IdeaScale community contribute ideas and then vote those ideas up and down in a process...