Ep. 002 – What is Blue Ocean Strategy? Andrew Nelson, Blue Ocean Strategy Australia

In this episode, I spoke with Andrew Nelson, the Managing Director of Blue Ocean Strategy Australia. The discussion revolves around the fundamentals of Blue Ocean Strategy and dispelling some common myths surrounding Blue Ocean Strategy.

The Blue Ocean Strategy is a competitive strategy framework based on the book by the same name, written by W. Chan Kim and Renée Mauborgne, originally published in 2004 and later revised in 2015. In 2017, W. Chan Kim and Renée Mauborgne published a sequel to the book titled “Blue Ocean Shift“.