Turn Uncertainty Into Strategy
About Emmanuel
Emmanuel Setyawan is an innovation strategy speaker, facilitator, and advisor who helps leaders turn uncertainty into sharper strategic choices and practical action.
As founder of Accolade Coaching, he brings together Strategyzer’s business model innovation tools, Blue Ocean Strategy, Strategic Learning, and evidence-based facilitation to help organisations identify what matters, test assumptions, and build the capability to adapt.
His work is designed for leaders who do not just want more ideas, but a clearer way to make innovation viable, repeatable in practice, and connected to long-term strategic renewal.
Build Innovation That Lasts
When the future feels unclear, leaders don’t need more noise, more ideas, or another workshop that goes nowhere. They need a practical way to make sense of change, choose where to focus, and turn strategic uncertainty into disciplined action.
Accolade Coaching helps leadership teams identify what matters, test assumptions, sharpen business model choices, and build the innovation capability to keep adapting long after the first decision is made.
Speaking
Clarify What Matters Next
Help leaders make sense of change, identify the choices that matter, and focus attention on the opportunities worth pursuing.
Make Innovation Practical
Move beyond buzzwords with business model thinking, structured experiments, and evidence-based decision-making.
Equip Leaders to Move
Give audiences practical language, frameworks, and next steps to align teams, test assumptions, and act with confidence.
Strategy Workshops
From Scattered Ideas to Sharper Strategic Choices.
Accolade Coaching’s strategy workshops help leadership teams make sense of uncertainty, identify where growth and renewal are needed, and turn discussion into practical next steps.
Each session is designed around your business context, your people, and the decisions you need to make—not generic innovation theatre.
The result is a clearer shared direction, stronger business model thinking, and a more disciplined way to test, learn, and move forward.
Articles
DTC Isn’t Dead — It Just Needs a Better Business Model
When Casper launched in 2014, it was everything the modern brand was supposed to be,
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Business Turnarounds Start with Three Words: ‘We Have Problems’
One of the hardest things for me as a coach is watching businesses close down
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When Giants Forget to Adapt
At the end of his final speech as CEO, Stephen Elop delivered a line that
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The All-You-Can-Eat Business Model: Offer More Without Losing Your Shirt
I still remember my first visit to Sizzler not long after arriving in Australia over
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5 Reasons Startup Coaching Gives Founders an Edge Over Traditional Funding
For startup founders, the journey often feels like a toss between two paths: pursuing traditional
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The Last Two Jobs AI Will Never Steal
I have been experimenting with AI tools since well before OpenAI launched ChatGPT. Back then,
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