A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.
The power of your content is the value it offers your audience. If your content is useful and engaging to them, your audience will pay attention. This is fundamental to any viable social media strategy. But perhaps even more important is the consistency of your strategy. It is important because it keeps you on your audience’s radar.
Long before I even knew Strategyzer and any of the books they wrote, I have learnt about the job-to-be-done lesson (particularly emotional job) many years ago, over a beer talk. The whole conversation lasted probably less than 2 minutes, but a lesson learnt for a lifetime.
Many businesses neglected the importance of a strong brand as a key resource in their business model. Social media is one of the most effective ways to build a brand in this digital age. But how does one get results toward your business goals with social media?
Pivoting is a topic that’s popular amongst businesses facing challenging time throughout 2020 due to COVID-19. The business landscape we know in 2020 is very different than the one pre-2020. The trade wars between the US and China is also not helping. Now that the vaccine has been mass-produced and on the verge of being […]
I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Strategic planning is not always in the mind of every company. But with the world is experiencing “slowbalization”, can any company afford not to have a strategy? In this video premiere, Emmanuel Setyawan, Managing Director of Accolade Coaching sat down with Andrew Nelson, Managing Director of Blue Ocean Strategy Australia and discuss one of the […]
Your business has a life, just like you. From time to time, our body get sick; we don’t feel in the mood and sometimes just feeling more emotional than usual. It is a mistake to think of a slump as the end of your business. I don’t really know anyone who is thinking of killing […]
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