Strategy Talk
Strategy Talk

Using Social Media to Find Out about Your Audience

A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.
Strategy Talk
Strategy Talk

What Is Value Proposition And Why Is It Critical To Your Business Success

I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Strategy Talk

Strategy Q&A: Strategic Planning using Blue Ocean Strategy with Emmanuel Setyawan and Andrew Nelson

Strategic planning is not always in the mind of every company. But with the world is experiencing “slowbalization”, can any company afford not to have a strategy? In this video premiere, Emmanuel Setyawan, Managing Director of Accolade Coaching sat down with Andrew Nelson, Managing Director of Blue Ocean Strategy Australia and discuss one of the […]