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Your social media strategy is a summary of everything that you will do on social media sites in order to achieve your business goals. Without a strategy in place, you’ll spend each day participating on social media but see very little actual results. You need to have a plan for what exactly needs to happen […]

If you want to grow your audience on social media, it takes time. You need to be there and engaged daily with your community posting content. However, an easy way to overcome it is by creating a detailed plan.

A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.

The power of your content is the value it offers your audience. If your content is useful and engaging to them, your audience will pay attention. This is fundamental to any viable social media strategy. But perhaps even more important is the consistency of your strategy. It is important because it keeps you on your audience’s radar.

Long before I even knew Strategyzer and any of the books they wrote, I have learnt about the job-to-be-done lesson (particularly emotional job) many years ago, over a beer talk. The whole conversation lasted probably less than 2 minutes, but a lesson learnt for a lifetime.

Many businesses neglected the importance of a strong brand as a key resource in their business model. Social media is one of the most effective ways to build a brand in this digital age. But how does one get results toward your business goals with social media?