Whether creating new business processes or refining existing ones, you need to make sure your documentation is easy to understand. You’ll be taking each task involved in your business and breaking it down into individual steps that every individual in your organization is able to understand. What are some of the effects of inefficient business […]
How do you know if your business is growing the way you want it to be? These 5 key metrics will point to your answer! Today’s technology makes it easy to learn more about your audience than ever before by using Google Analytics. Consider using a paid system that offers automation for tracking metrics, then […]
At times, businesses analyze their processes in order to improve them. Taking a close look at their regular operations, they look for ways to optimize their value delivery to their customers. The results help them accomplish their objectives in a more efficient and effective way. This is a really important process for any business. Even […]
Does your business have an ideal customer profile? Your ideal customer profile (ICP) describes your target audience as if they were an individual. Your ICP should also show you how you should focus your marketing efforts to obtain the best results. With all the resources you can find online, developing your ICP just became way […]
Your marketing strategy and messaging should represent your business clearly and concisely. Before you begin to create your marketing materials and strategies, you need to have a strong business strategy in place so you can easily nail down what it is you’re trying to achieve and your plan of action in executing it. Discover Your […]
A customer profile refers to a detailed description of your buyer. This profile includes all information you have about a customer that influences how they perceive your brand. The more precise, the better. Understanding who your customers are and what makes them tick is essential for developing a successful marketing strategy. That’s why successful brands […]
Your social media strategy is a summary of everything that you will do on social media sites in order to achieve your business goals. Without a strategy in place, you’ll spend each day participating on social media but see very little actual results. You need to have a plan for what exactly needs to happen […]
If you want to grow your audience on social media, it takes time. You need to be there and engaged daily with your community posting content. However, an easy way to overcome it is by creating a detailed plan.
A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.
The power of your content is the value it offers your audience. If your content is useful and engaging to them, your audience will pay attention. This is fundamental to any viable social media strategy. But perhaps even more important is the consistency of your strategy. It is important because it keeps you on your audience’s radar.