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Our Principal Strategist

Emmanuel Setyawan is an innovation strategy speaker, facilitator, and advisor based in Melbourne, Australia.

Through Accolade Coaching, he helps leaders turn uncertainty into sharper strategic choices, stronger business models, and practical innovation experiments.

His work sits at the intersection of strategy, innovation, business model design, and organisational learning. Rather than treating innovation as a one-off idea session, Emmanuel helps teams create the language, structure, and habits they need to test assumptions, make decisions, and move forward with confidence.

Emmanuel is a brilliant coach. He explains the tools & methodologies behind them in an uncomplicated manner. He is intuitive, patient and encouraging, and is excellent at pulling people's thoughts out.

— Fiona S. (United Kingdom)

Speaking, Workshops, and Advisory

Emmanuel works with leadership teams, conference audiences, and business groups navigating change, growth, and strategic renewal.

Whether through a keynote, workshop, or advisory engagement, he helps teams align around what matters, test assumptions, and build the capability to innovate with confidence.

Emmanuel communicates complex ideas in a way that resonates with innovators. His guidance and encouragement for open dialogue create an ideal environment for innovation to thrive.
— Donato M.
(Philippines)
Emmanuel had a great understanding of business practices and business modelling. His presentation style was fun and interactive. His natural ability to further develop ideas by asking the right questions was impressive.
— Jason B.
(Australia)
Emmanuel’s ability to break down complex concepts into actionable insights was invaluable to our team, which included members from diverse regions and professional backgrounds.
— Ujali S.
(India)
Emmanuel demonstrated not only deep expertise but also a unique ability to explain complex concepts in a clear and engaging manner. His patience and kindness fostered an exceptionally supportive learning environment.
— Mihail L.
(Ireland)
Emmanuel tailored the sessions to address our specific challenges, making the training highly relevant and impactful. Thanks to his expertise, our team is now better equipped to innovate and strategize.
— Darryl E.
(Philippines)

Practical, Structured, Evidence-Based

Since founding Accolade Coaching in 2012, Emmanuel has worked with organisations across sectors including healthcare, retail property, hearing care, climate innovation, construction, and professional services.

He is a certified Strategyzer coach — one of only a handful in the Asia-Pacific region. His approach draws on Strategyzer methodology, Blue Ocean Strategy, Strategic Learning, and business model innovation.

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