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Our Principal Strategist

Emmanuel Setyawan is an innovation strategy speaker, facilitator, and advisor based in Melbourne, Australia.

Through Accolade Coaching, he helps leaders turn uncertainty into sharper strategic choices, stronger business models, and practical innovation experiments.

His work sits at the intersection of strategy, innovation, business model design, and organisational learning. Rather than treating innovation as a one-off ideation session, Emmanuel helps teams create the language, structure, and habits they need to build and sustain innovation.

Emmanuel is a brilliant coach. He explains the tools & methodologies behind them in an uncomplicated manner. He is intuitive, patient and encouraging, and is excellent at pulling people's thoughts out.

— Fiona S. (United Kingdom)

Speaking, Workshops, and Advisory

Emmanuel partners with leaders, organisations, and business communities to rethink how they approach innovation, strategy, and growth.

Through keynotes, leadership workshops, and strategic advisory engagements, he challenges assumptions and equips leaders with practical frameworks and fresh perspectives that align teams, sharpen decision-making, and turn vision into measurable progress.

Emmanuel communicates complex ideas in a way that resonates with innovators. His guidance and encouragement for open dialogue create an ideal environment for innovation to thrive.
— Donato M.
(Philippines)
Emmanuel had a great understanding of business practices and business modelling. His presentation style was fun and interactive. His natural ability to further develop ideas by asking the right questions was impressive.
— Jason B.
(Australia)
Emmanuel’s ability to break down complex concepts into actionable insights was invaluable to our team, which included members from diverse regions and professional backgrounds.
— Ujali S.
(India)
Emmanuel demonstrated not only deep expertise but also a unique ability to explain complex concepts in a clear and engaging manner. His patience and kindness fostered an exceptionally supportive learning environment.
— Mihail L.
(Ireland)
Emmanuel tailored the sessions to address our specific challenges, making the training highly relevant and impactful. Thanks to his expertise, our team is now better equipped to innovate and strategize.
— Darryl E.
(Philippines)

Practical, Structured, Evidence-Based

Since founding Accolade Coaching in 2012, Emmanuel has partnered with leaders across healthcare, retail property, hearing care, climate innovation, construction, and professional services to build organisations that are equipped to innovate, adapt, and grow in an increasingly complex world.

His keynote presentations and advisory work are grounded in The SPAN Innovation Framework™—his proprietary methodology for embedding innovation into the way organisations operate, ensuring it becomes a sustainable capability rather than a one-off initiative.

Emmanuel is also a certified Strategyzer coach—one of only a handful in the Asia-Pacific region. Drawing on insights from Blue Ocean Strategy, Emmanuel combines globally recognised innovation methodologies with practical, real-world experience to deliver keynotes and advisory work that challenge thinking and equip leaders with the tools and strategies for sustained innovation.

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