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About us

Accolade Coaching is a business coaching firm that specialises in offering strategy coaching and facilitation service to businesses of any size.

We believe that coaching is the best vehicle to deliver results.

Our Purpose

Empowering organisational leaders to make the right strategic decision with minimal risk through the use of the right tools with the right team.


Emmanuel Setyawan founded Accolade Coaching in 2012 with the desire to help business owners create better businesses. Over the years, we have discovered that most businesses, big or small, lack the big picture view of what’s going on inside and outside their businesses.

In the 5th year of business, Accolade Coaching began focusing on helping clients with their organisational strategy.

In 2019, Accolade Coaching launched its Remote Facilitation Service, which caters for organisation with teams in different geographical locations.

What We Do

Remote Strategy Coaching and Facilitation

Strategy is at the very heart of Accolade Coaching. Many organisations lack the big picture of what makes up their businesses. Here at Accolade Coaching, we work with you to take an aerial view of your business and help you make a strategic decision on how to move forward.


We help you formulate the right strategy for your organisation, using time-proven tools and frameworks backed by numerous case studies.


We help your organisation implement strategies and ensure alignment throughout your organisation.


All strategies eventually expire. We help you review existing strategy and evaluate your need for a new one.


We work closely with your team to make sure individual activity is well aligned with the organisational strategy.


Accolade Coaching

Passionate with business growth, innovation and strategy, Emmanuel started Accolade Coaching to help businesses grow and achieve their desired success.

E-Learning platform

Emmanuel launched his very own interactive e-learning platform Accolade Business Academy to deliver training for entrepreneurs and small business owners. Accolade Business Academy now offers several courses such as On-Target Sales Success System and Business Model Basics.

Blue Ocean Strategy Australia

Emmanuel became one of a handful of consultants of Blue Ocean Strategy Australia qualified to delivered Blue Ocean Strategy consulting in Australia.

Remote Strategy Facilitation Solution

Combining Accolade Coaching's remote collaboration tools (including our proprietary E-Learning system) with the proven framework, Emmanuel launched Remote Strategy Facilitation. This solution helps organisations, which have teams scattered in multiple locations, to work on their strategy formulation, implementation, alignment and renewal.


Accolade Coaching launch, our very own All-In-One marketing automation solution to empower clients design and test new or improve existing business models.

Strategyzer Coach

After having been trained personally by Alexander Osterwalder together with dozens of other new batch of coaches and a few successful projects later, Emmanuel is officially recognised as a Strategyzer coach.

Accolade Coaching Connect (Connect Portal)

The year marks the development of the Accolade Coaching all-in-one portal, merging the power of our E-Learning content and project management platform. Enabling us to serve the clients as a team instead of as individuals.

Want to know more?

Talk to us to see how your can leverage our coaching skill and experience to grow your business.

Join our Innovation Creator Program for Small Business and enjoy the benefits for you and your team.

Join Accolade Coaching's free Innovation Mastermind Group to connect with other innovators, collaborate on ideas, and grow your success! Learn more>>