Tips
Tips

Common Mistakes When Using the Business Model Canvas and how small business owners can avoid them

Are you a small business owner looking to create an effective business strategy? Don't make these common mistakes when using the #BusinessModelCanvas! Learn more in our latest article! Reach out to us at Accolade Coaching to get personalised help for you and your strategy team in using the BMC to design and test your business models. #SmallBusinessTips #Entrepreneurship #BusinessStrategy
Tips
Tips

Customer-Driven Pricing Strategy

When companies set prices, they traditionally use cost-plus pricing. This method adds all costs and the desired margin to set the final price of a product. In reality, what gets customers to buy is the perceived value of the product, not the price tag. You can win over more customers by selling a quality product […]
Tips
Tips

The 6 Parts of an Efficient Business Process

Whether creating new business processes or refining existing ones, you need to make sure your documentation is easy to understand. You’ll be taking each task involved in your business and breaking it down into individual steps that every individual in your organization is able to understand. What are some of the effects of inefficient business […]
Tips
Tips

Advantages of Knowing Your Ideal Customers

A customer profile refers to a detailed description of your buyer. This profile includes all information you have about a customer that influences how they perceive your brand. The more precise, the better. Understanding who your customers are and what makes them tick is essential for developing a successful marketing strategy. That’s why successful brands […]