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Accolade Coaching helps businesses build innovation capabilities through expert coaching and facilitation.

About us

“There is NO excellent company or industry. The strategic move is all that makes the difference.”

Founded in 2012 by Emmanuel Setyawan, Accolade Coaching specializes in helping businesses build innovation capabilities through expert coaching and facilitation.

As a Strategyzer-trained facilitator, Accolade Coaching integrates globally-acclaimed frameworks like Strategyzer to empower businesses to innovate, scale, and succeed.

Our innovation coaching and facilitation services are 100% remote, ensuring your strategic team can collaborate seamlessly, no matter where they are.

Who we serve

We serve Startups and Enterprises. We stand as a steadfast partner on their journey of innovation, growth, and lasting success.

Startups

Enterprises

Our Toolboxes

Empowering Businesses and Innovation Projects

At Accolade Coaching, we are dedicated to equipping our clients with the most advanced tools to foster innovation and drive success.

Our coaching programs include exclusive toolboxes, carefully curated to enhance your innovation projects and propel your business forward.

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Our Differences

Global Collaboration Made Easy

We leverage widely-used tools such as Zoom and Microsoft Teams or adapt to your organization’s in-house platforms for convenience and flexibility—so your team can collaborate seamlessly, no matter where they are.

AI-Enhanced
Facilitation

Our use of AI-powered tools ensures efficient delivery, reducing the workload typically associated with strategy alignment and implementation, allowing your team to focus on what matters—innovation.

Cost-Effective E-Learning Solutions:

To support the successful implementation of your innovation strategy, we offer optional in-house e-learning solutions to educate every level of your organization on the principles of innovation and strategic execution.

With a proven track record and time-tested methodologies, Accolade Coaching helps businesses unlock their potential, drive innovation, and build capabilities that lead to sustainable growth and success.

Contact Accolade Coaching today to start building your organization’s innovation capabilities and future-proof your business.

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Our coach

Emmanuel Setyawan is the owner and founder of Accolade Coaching, an innovation coaching firm established in 2012.

With a background in corporate roles at News Ltd, PwC Australia, and Blue Ocean Strategy Australia, Emmanuel brings extensive experience coaching organizations of all sizes—from startups to global corporations—on how to build innovation resilience and long-term strategic agility.

He is a certified Strategyzer coach — one of only a handful in the Asia-Pacific region — representing the company behind the widely adopted Business Model Canvas and Value Proposition Canvas. Strategyzer is globally recognized for its structured, data-driven approach to strategy, business design, and innovation—enabling organizations to design, test, and scale sustainable business models.

In addition to delivering innovation programs through Accolade Coaching, Emmanuel is regularly engaged by Strategyzer to support their clients and is an authorized program licensee, able to deliver workshops and advisory services powered by the Strategyzer platform.

Emmanuel is also available for fractional innovation executive roles, supporting organizations that require senior-level innovation leadership on a flexible basis. These engagements are ideal for businesses seeking to embed innovation strategy, guide cross-functional teams, or build internal innovation capabilities without the commitment of a full-time hire.

If you’re looking to strengthen your company’s innovation leadership and build your next growth engine, reach out to Emmanuel to explore how he can help your business thrive.

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Partnership with Strategyzer

Strategyzer offers a wealth of time-proven tools, case study-backed framework and methodologies for creating and capturing value in any market.

The official recognition of Accolade Coaching as a Strategyzer coach, personally trained by Alexander Osterwalder, allows us to deliver unparalleled coaching and facilitation services to organizations of all sizes and industries.

Utilizing the Strategyzer frameworks, we empower clients to effectively formulate, implement, renew, and align their strategies. We also foster innovation by helping businesses optimize their business models and value propositions, staying ahead in today’s dynamic market landscape.

Our History

A Timeline of Innovation and Growth

2012
Founded with a Vision

Accolade Coaching set out on a journey with a clear vision to help businesses achieve their desired success.

2017
Accolade Business Academy

Accolade Business Academy, later shortened to just Accolade Academy, is a powerful e-learning platform to foster business innovation, equip clients with essential knowledge and skills to navigate the evolving market landscape.

2018
Becoming Blue Ocean Strategy Consultant

Our commitment to excellence led us to become one of the select few consultants of Blue Ocean Strategy Australia.

2020
Remote Strategy Facilitation Solution

We introduced the Remote Strategy Facilitation solution, integrating our proprietary E-Learning system with proven frameworks. This innovative offering enabled clients to collaborate despite the challenges posed by the COVID-19 pandemic.

2021
Launch of LeadHub Pro

We revolutionized the way clients design and test new or improved business models with the launch of LeadHub Pro, our in-house All-In-One marketing automation solution.

2021
Recognized as a Strategyzer Coach

Emmanuel is one of only a handful of coaches in the region serving Strategyzer's corporate customers. This achievement strengthened Accolade Coaching's credibility in delivering top-tier coaching services.

2022
Introducing Accolade Connect

Merging the power of our E-Learning content and project management platform, Accolade Connect enabled us to serve clients as a cohesive team, delivering massive value at a fraction of the typical coaching cost.

2023
Innovation Creator Program

The Innovation Creator Program is our flagship initiative, designed for startups and enterprises. As we believe innovation is a "team sport," this program focuses on team coaching to foster a collaborative and creative environment.

2023
Harnessing AI with OpenAI GPT Engine

We adopted the OpenAI GPT engine, empowering us to provide even stronger support to our clients throughout their innovation journey and projects, further cementing our position as a leader in the coaching industry.

2023
Introducing Virtual Suite Co

Virtual Suite Co are our premier platforms, designed with powerful features to elevate the way we meet and collaborate online.