My guest in this episode is not one, but two wonderful ladies from a company called IdeaScale which is headquartered in Silicon Valley, who happen to be on a tour around Australia to promote the platform. IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4.5 million users. Based on the principle of crowdsourcing, members of the IdeaScale community contribute ideas and then vote those ideas up and down in a process...
In this episode, I spoke with Andrew Nelson, the Managing Director of Blue Ocean Strategy Australia. The discussion revolves around the fundamentals of Blue Ocean Strategy and dispelling some common myths surrounding Blue Ocean Strategy.