Ep. 002 – What is Blue Ocean Strategy? Andrew Nelson, Blue Ocean Strategy Australia

Turn your ideas into innovation with our Innovation Creator Program for Small Business. Learn more>>

In this episode, I spoke with Andrew Nelson, the Managing Director of Blue Ocean Strategy Australia. The discussion revolves around the fundamentals of Blue Ocean Strategy and dispelling some common myths surrounding Blue Ocean Strategy.

The Blue Ocean Strategy is a competitive strategy framework based on the book by the same name, written by W. Chan Kim and Renée Mauborgne, originally published in 2004 and later revised in 2015. In 2017, W. Chan Kim and Renée Mauborgne published a sequel to the book titled “Blue Ocean Shift“.


Subscribe to Our Newsletter

Receive strategy tips and updates in your inbox, every week.

We don’t spam! Read our privacy policy for more info.

Avatar photo


Emmanuel Setyawan

A Strategyzer coach and Blue Ocean Strategy Australia consultant, Emmanuel brings remote delivery and time-proven, case study backed frameworks to remote strategy coaching and facilitation while helping customers create new or improve existing business models, design value propositions that capture new market or untapped needs and create a new way to generate revenue streams. Contact Accolade Coaching now and let Emmanuel help you work on your innovation strategy.