My guest today is Dr. Irena Yashin-Shaw, founder of Australian Intrapreneurs Summit and the Intrapreneur Magazine which launched in February 2019. Based in Queensland, she is the spearhead of the intrapreneurship movement in Australia. I interviewed Dr. Irena to get a better understanding of the term that most people are still unfamiliar with. Intrapreneurship is not new, and is fundamental to the success of any organisation in the world, yet still very little attention has been placed on it. In this...
In this presentation you will learn: the global trends giving rise to the age of the intrapreneur, why intrapreneurialism is an irresistible concept, why Intrapreneurialism is the new professional skillset, […]
Dr. Irena Yashin-Shaw, an author, a speaker and a mentor, talks about the emerging trend of intrapreneurship and how an organisation can discover and harness the power of intrapreneurship from […]
Positioning will ensure your business will stand out against all the competitions. 4 Keys to successful positioning: Focus on Benefits, not Features Be Authentic Separate yourself from the competitions Be […]
4 Simple Steps: Step 1: Knowing Yourself Step 2: Knowing Your Market Step 3: Knowing Your Market Emotional Need Step 4: Know Your Marketing Weapons