Ep. 013 – How to use idea management to improve customer experience, Jessica Day & Whitney Bernstein, IdeaScale
IdeaScale is back on BizTalk with Emmanuel podcast. In this episode, Jessica Day and Whitney Bernstein discuss the relationship between idea management and how it can help organizations improve customer experience. Traditionally, organizations have had a heavy focus on improving customer experience by getting feedback from the customer themselves. In this podcast, Jessica and Whitney described real-life case studies based on client experience how managing internal ideas can lead to better customer experience in the end.
The launch of the newest series of Strategyzer book is very timely for me. "Testing Business Ideas" by David Bland and Alexander Osterwalder was launched in the month of December 2019. While the startup landscape has been around for decades, the risks are still extremely high for an organisation to go from ideas into successful market penetration. Many of them eventually finds out the hard way that their ideas will never take off in the first place. This book is a...
IdeaScale, an innovation management solution for the enterprise, presents findings from their customer data that reveals trends and predictions for the coming year in innovation management. Jessica Day is Co-Founder and Vice President of Marketing & Communications at IdeaScale. As part of her role, Day analyzes and articulates patterns appearing in crowdsourced innovation. Prior to […]
Over the past six years, the University of Sydney TechLab wheeled out nearly every trick in the book in order to drive innovation in the organization. But how can you innovate when your definition of “customer” keeps changing. Jim Cook is the Innovation Lead at The University of Sydney’s Tech Lab – a futurist, technologist, […]
When the world is predictable you need smart people. When the world is unpredictable you need adaptable people. Andrew Nelson is the Managing Director of UCSI Blue Ocean Strategy Australia, part of the group, present in Australia, Malaysia, Canada, China, India, Indonesia, Philippines, Singapore, Taiwan, and Thailand, with the exclusive business rights to Blue Ocean […]
Amanda Koegelenberg is the Program Manager for NSW Health Pathology’s Research and Innovation team. With over 12 years’ experience in research, biotechnology and business, Amanda is building a sustainable model for innovation and research within the pathology diagnostic and forensic sectors. Amanda’s key areas of expertise and interest include; facilitating change through design thinking and […]
Jessica Day and Whitney Bernstein talks about the history of IdeaScale and how the platform is designed to help organisations crowdsource innovation. Accolade Coaching is proud to support IdeaScale Open Nation 2019 in Sydney Watch all the Melbourne sessions on: https://www.youtube.com/playlist?list=PL95MddLZA0F4zz4YB37rQ9qphMY_Ad8_l
My guest in this episode is not one, but two wonderful ladies from a company called IdeaScale which is headquartered in Silicon Valley, who happen to be on a tour around Australia to promote the platform. IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4.5 million users. Based on the principle of crowdsourcing, members of the IdeaScale community contribute ideas and then vote those ideas up and down in a process...
4 Simple Steps: Step 1: Knowing Yourself Step 2: Knowing Your Market Step 3: Knowing Your Market Emotional Need Step 4: Know Your Marketing Weapons
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