I still remember my first visit to Sizzler not long after arriving in Australia over thirty years ago. For someone new to the country, walking into a restaurant where you could eat anything and as much as you liked felt almost magical. One flat price gave you unlimited access to a salad bar piled high […]
“Don’t sell lemons. Sell lemonade.” You could have the best tech, the cleanest design, or the lowest price and still lose the sale. Here’s what actually makes people choose you. Table of Contents Why Price Isn’t Your Best Selling Point The Power of Value: Pain Relievers and Gain Creators Real-World Example: How Value Outshines Cost […]
In today’s rapidly evolving business landscape, the subscription model has emerged as a cornerstone for companies seeking sustained growth and recurring revenue streams. From media and entertainment to software and fitness, businesses across diverse sectors have adopted subscription-based strategies to engage customers, provide consistent value, and ensure financial stability. This model has become a driving […]
In the dynamic world of business, few decisions hold as much weight as choosing the right business model. Whether you’re an entrepreneur launching a startup or a seasoned business leader navigating new opportunities, your business model is the blueprint for how your company will create value, generate revenue, and stay competitive. Selecting a business model […]
The consulting industry, traditionally rooted in providing expertise and insights to solve complex business problems, is undergoing significant transformation. With rapid advances in technology and changing client expectations, consulting firms are being forced to rethink their business models. The move from traditional approaches to more innovative, client-centric solutions is reshaping how consultants operate and deliver […]
Say goodbye to inconsistent revenue with innovative business model design! By creating a base product that generates recurring revenue, small businesses can experience stability, predictability, and long-term growth potential. Check out our latest article and learn how Xerox found success by generating recurring revenue from each photocopy machine sale. #recurringrevenue #innovativebusinessmodel #smallbusinessgrowth #XeroxCaseStudy
When companies set prices, they traditionally use cost-plus pricing. This method adds all costs and the desired margin to set the final price of a product. In reality, what gets customers to buy is the perceived value of the product, not the price tag. You can win over more customers by selling a quality product […]
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