Tips
Tips

Customer-Driven Pricing Strategy

When companies set prices, they traditionally use cost-plus pricing. This method adds all costs and the desired margin to set the final price of a product. In reality, what gets customers to buy is the perceived value of the product, not the price tag. You can win over more customers by selling a quality product […]
Strategy Talk
Strategy Talk

What Is Value Proposition And Why Is It Critical To Your Business Success

I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Podcast
Podcast

Ep. 015 – The Invincible Company, Alexander Osterwalder, Strategyzer

Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding. But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started...
Podcast
Podcast

Ep. 011 – Business Model Innovation, Greg Bernarda, Strategyzer

My guest in this episode is Greg Bernarda, the Co-Author of Value Proposition Design book who is also part of the Strategyzer community with Alexander Osterwalder, Yves Pigneur and the others. I recently joined Greg and other strategy facilitators across Australia, New Zealand, and Asia for a 2 days Masterclass in Melbourne to learn more about using the Strategyzer framework in my coaching practice. I first came across the name Strategyzer a few years ago, just after I started my business....
Podcast
Podcast

Ep. 006 – Innovation in Food, Chris Salans

My guest today came all the way from Bali. Chris Salans is an American born and French raised chefs owner of two distinct restaurants in Ubud, Bali: Mozaic Restaurant and Spice Gastro Bar. Unlike other chefs I know, Chris Salans lead by the innovations he created in his food business. Just like other innovators, Chris also experiences many challenges before he get to where he is today.