When companies set prices, they traditionally use cost-plus pricing. This method adds all costs and the desired margin to set the final price of a product. In reality, what gets customers to buy is the perceived value of the product, not the price tag. You can win over more customers by selling a quality product […]
How do you know if your business is growing the way you want it to be? These 5 key metrics will point to your answer! Today’s technology makes it easy to learn more about your audience than ever before by using Google Analytics. Consider using a paid system that offers automation for tracking metrics, then […]
Your marketing strategy and messaging should represent your business clearly and concisely. Before you begin to create your marketing materials and strategies, you need to have a strong business strategy in place so you can easily nail down what it is you’re trying to achieve and your plan of action in executing it. Discover Your […]
I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding. But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started...
My guest in this episode is Greg Bernarda, the Co-Author of Value Proposition Design book who is also part of the Strategyzer community with Alexander Osterwalder, Yves Pigneur and the others. I recently joined Greg and other strategy facilitators across Australia, New Zealand, and Asia for a 2 days Masterclass in Melbourne to learn more about using the Strategyzer framework in my coaching practice. I first came across the name Strategyzer a few years ago, just after I started my business....
Many companies neglected the need for innovation in their organisations because of the cost involved. In this episode, Ben Watson from Omron takes a different perspective of seeing the cost element of innovation and what is the real cost of "not" innovating.
Your business has a life, just like you. From time to time, our body get sick; we don’t feel in the mood and sometimes just feeling more emotional than usual. It is a mistake to think of a slump as the end of your business. I don’t really know anyone who is thinking of killing […]
My guest today came all the way from Bali. Chris Salans is an American born and French raised chefs owner of two distinct restaurants in Ubud, Bali: Mozaic Restaurant and Spice Gastro Bar. Unlike other chefs I know, Chris Salans lead by the innovations he created in his food business. Just like other innovators, Chris also experiences many challenges before he get to where he is today.