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Strategyzer

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Ep. 015 – The Invincible Company, Alexander Osterwalder, Strategyzer

Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding. But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started as a PhD dissertation by Alex with Yves and develop into a widely used tool implemented by global companies such as Nintendo, Mastercard, and so on. Since then, Alex and Yves as well as the other Strategyzer's authors have published several books including Value Proposition Design, Testing Business Ideas and most recently, "The Invincible Company". During Strategyzer's most recent masterclass in May 2020, I managed to catch up with Alex for a short interview to discuss "The Invincible Company". The book introduced a new tool called "The Portfolio Map" into Strategyzer's list of tools already being used worldwide.
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Ep. 012 – Testing Business Ideas, David Bland, Precoil

The launch of the newest series of Strategyzer book is very timely for me. "Testing Business Ideas" by David Bland and Alexander Osterwalder was launched in the month of December 2019. While the startup landscape has been around for decades, the risks are still extremely high for an organisation to go from ideas into successful market penetration. Many of them eventually finds out the hard way that their ideas will never take off in the first place. This book is a game changer. It outlines different ways organisations can reduce that risk by suggesting different ways to test ideas before attempting to go to the market. What impressed me the most is the fact that this book works really well with the other Strategyzer's tools. The dilemma for a strategy coach like me is often the tools that we used are independent of each other. Not this one. If you've read Strategyzer's Business Model Generation and Value Proposition Design, this book fits nicely with the concepts of the other two book. Listen into my interview with David Bland, founder / CEO of Precoil and co-author of the book "Testing Business Ideas".
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Ep. 011 – Business Model Innovation, Greg Bernarda, Strategyzer

My guest in this episode is Greg Bernarda, the Co-Author of Value Proposition Design book who is also part of the Strategyzer community with Alexander Osterwalder, Yves Pigneur and the others. I recently joined Greg and other strategy facilitators across Australia, New Zealand, and Asia for a 2 days Masterclass in Melbourne to learn more about using the Strategyzer framework in my coaching practice. I first came across the name Strategyzer a few years ago, just after I started my business. Back then, the name was foreign to me, so I didn't give it much thought. But once I became aware of the power of the framework to help my clients, it makes sense to use it as part of the coaching engagement. I've since slowly begun applying the framework in my practice and like what I see. It is a real privilege to feature Greg for this episode during his visit to Melbourne.
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