Ideation

My guest in this episode is not one, but two wonderful ladies from a company called IdeaScale which is headquartered in Silicon Valley, who happen to be on a tour around Australia to promote the platform. IdeaScale is the largest cloud-based innovation software platform in the world with more than 25,000 customers and 4.5 million users. Based on the principle of crowdsourcing, members of the IdeaScale community contribute ideas and then vote those ideas up and down in a process that allows the best ideas to come up to the top. Jessica Day is Co-Founder and Vice President of Marketing & Communications at IdeaScale. As part of her role, she analyzes and articulates patterns appearing in crowdsourced innovation. My other guest, Whitney Bernstein, is the VP Innovation Strategy and Customer Success of IdeaScale. Whitney coaches clients in designing and deploying large scale innovation programs at their organization. She works with government, non-profit, university, and enterprise clients to fully realize their vision for crowdsourced innovation.