Strategy Talk

The Importance of Consistency in Your Social Media Strategy

The power of your content is the value it offers your audience. If your content is useful and engaging to them, your audience will pay attention. This is fundamental to any viable social media strategy. But perhaps even more important is the consistency of your strategy. It is important because it keeps you on your audience’s radar.

They’ll come to expect to hear from you through your content regularly. It’s also important to know that social media channel’s algorithms favour creators who post consistently. By creating posting consistency, you’ll see more engagement for your efforts. Once you get into the flow of consistent posting, it’s easy to do. Here is how you get started.

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Choose the Right Frequency

Your first step is to decide how often you’re going to post content. As a rule of thumb, the more you post, the more engagement you’ll see. If times and resources allow, post something three times a day, then you’ll really start to see the results.

Unfortunately, for most people this is unrealistic. What’s important is the consistency of your post, not how often you post. If your audience really loves your content, they’ll eagerly wait for your next post as long as they know it’s coming.

Find the Sweet Spot

Not all times and days are the same for posting on social media. There’s a time of day and time of the week when your audience is most responsive. If you make use of this time, you’ll see an increase in engagement for the same piece of content. Try out different times and post when your audience is there to extract more value out of your content.

Create a Content Calendar

Once you’ve determined the best frequency and time to post, your next step is to create an editorial calendar. This includes not only the time you post but also the type of content and which channel to use. For best results, create a social media strategy that includes data about your audience and their preferences, and an editorial calendar that meets their needs.

Implement and Monitor

Once your calendar is set, start implementing your strategy and test it for results. Mix your content up to see what gets you the most comments and shares. After a while, you can then refine your calendar using feedback gathered from your audience for best results.

Mixing up Your Content Themes

One way to keep up with a busy posting schedule is to understand that not every piece needs to be useful or solve an urgent problem. Posting news stories, curating someone else’s content or posting your personal thoughts that aren’t directly related to your product can win engagement and loyalty without impacting your business goals.

Consistent Voice and Aesthetics

In addition to posting new content consistently, you need to develop a consistent tone and aesthetics to keep your followers engaged. If you post something that is “off-brand” it will confuse your followers. Instead of creating social media strategy, you must define your voice. When you create a social media strategy, you’ll need to define your voice.

Author

Emmanuel Setyawan

A Strategyzer coach and Blue Ocean Strategy Australia consultant, Emmanuel brings remote delivery and time-proven, case study backed frameworks to remote strategy coaching and facilitation while helping customers create new or improve existing business models, design value propositions that capture new market or untapped needs and create a new way to generate revenue streams. Contact Accolade Coaching now and let Emmanuel help you work on your innovation strategy.