Strategy Talk

Unleashing the Innovative Power of Your Brain: Training Your Mind for Creative Thinking

In today’s rapidly changing world, innovation has become a vital skill for success. The ability to think outside the box and come up with creative solutions is highly sought after in various industries. While some individuals may seem to possess a natural talent for innovation, it is important to recognize that anyone has the potential to become an innovator. Just like a muscle, the brain can be trained to become more innovative and think in unconventional ways. As a coach with a decade of experience, I have witnessed firsthand the transformative power of training the brain for innovation.

Understanding the Brain as a Muscle

When it comes to developing innovative thinking, viewing the brain as a muscle that can be trained is an essential mindset. The concept of neuroplasticity highlights the brain’s remarkable ability to adapt and change in response to new experiences and challenges. Just as physical muscles grow and develop with exercise, the brain can also grow and strengthen through deliberate practice.

By acknowledging the brain’s potential for innovation and creativity, we open ourselves up to endless possibilities. Rather than perceiving innovation as a fixed trait that some are born with and others are not, we understand that it is a skill that can be nurtured and cultivated.

Breaking Free from Conventional Thinking

One of the fundamental steps in training your brain for innovation is learning to challenge the status quo. Innovation thrives on questioning and daring to ask “why.” By questioning existing norms and assumptions, we create opportunities for new ideas and solutions to emerge.

This process requires breaking free from the confines of conventional thinking. It means stepping outside our comfort zones and embracing a growth mindset. When we open ourselves up to possibilities and actively seek out alternative perspectives, we lay the foundation for innovative thinking.

Identifying and Cultivating Curiosity

Curiosity acts as a fuel for innovation. By nurturing your natural sense of curiosity and embracing a genuine interest in the world around you, you stimulate your brain to think in unconventional ways. Pay attention to the things that pique your interest, explore diverse topics, and ask questions with genuine curiosity. Cultivating this curiosity mindset will create a fertile ground for innovative thinking.

Unleash your brain’s innovative power: Train your mind for creative thinking and unlock boundless possibilities.

Practicing Divergent Thinking

Innovation often involves generating multiple ideas and exploring different possibilities. Divergent thinking is a technique that encourages you to think creatively and generate a wide range of ideas. By consciously practising divergent thinking, you train your brain to see beyond the obvious and explore new paths. Engage in brainstorming sessions, mind mapping activities, or simply challenge yourself to generate as many ideas as possible in a given time frame.

Adopting a Deliberate Practice Approach

Deliberate practice involves setting specific goals, receiving feedback, and making continuous adjustments to improve performance. By adopting a deliberate practice approach to enhance your innovative capabilities, you can make significant progress over time. Set aside dedicated time for practicing innovative thinking, seek feedback from peers or mentors, and actively work on refining your skills.

Personal Journey: From Ordinary to Innovator-Minded

As a coach for the past ten years, I have witnessed my own transformation in terms of questioning abilities and innovative thinking. In the beginning, I relied more on traditional methods and accepted norms without challenging them. However, as I delved deeper into coaching and witnessed the power of asking “why,” my mindset naturally shifted. The more I questioned and explored unconventional ideas, the more I cultivated my innovative thinking skills.

It is important to note that this transformation did not happen overnight. Training the brain for innovation is a gradual process that requires persistence and dedication. However, the results can be both rewarding and transformative.

Embracing Opportunities for Growth

It is crucial for individuals and organizations to recognize that innovation is not limited to a select few. Everyone has the capacity to become an innovator with the right mindset and training. By creating a nurturing environment that encourages curiosity, risk-taking, and collaboration, innovation can become a collective endeavour.

Cultivating a culture of continuous learning and exploration is also vital. Promote a growth mindset among team members, provide resources and opportunities for skill development, and celebrate learning from failures. By embracing these opportunities for growth, individuals and organizations can unlock their full innovative potential.


Innovation is a skill that can be nurtured and developed. By viewing the brain as a trainable muscle, we open ourselves up to the possibilities of creative thinking. Challenging the status quo, embracing curiosity, and practising divergent thinking are essential steps in training the brain for innovation. The journey from ordinary to innovator-minded may require time and effort, but the rewards are worth it.

If you’re eager to accelerate your journey towards innovation and connect with a community of like-minded individuals, we invite you to join our Innovation Mastermind platform. Here, you’ll find collaborative opportunities and the tools needed to turn your visionary ideas into impactful realities. So why wait? Start training your brain today and unlock the boundless creative potential that lies within, with the support of our thriving innovation community.

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Emmanuel Setyawan

A Strategyzer coach and Blue Ocean Strategy Australia consultant, Emmanuel brings remote delivery and time-proven, case study backed frameworks to remote strategy coaching and facilitation while helping customers create new or improve existing business models, design value propositions that capture new market or untapped needs and create a new way to generate revenue streams. Contact Accolade Coaching now and let Emmanuel help you work on your innovation strategy.