When Casper launched in 2014, it was everything the modern brand was supposed to be, sleek, minimalist, and customer-obsessed. It took a boring, transactional product, the mattress, and turned it into a lifestyle statement. With its simple unboxing experience, 100-day sleep trial, and clean aesthetic, Casper captured something deeper than...
Business Turnarounds Start with Three Words: ‘We Have Problems’
“The first step in solving a problem is to recognize that it does exist.” — Zig Ziglar One of the hardest things for me as a coach is watching businesses close down when I know, deep down, they could have been saved. It’s not always about bad timing, bad products,...
When Giants Forget to Adapt
At the end of his final speech as CEO, Stephen Elop delivered a line that still reverberates through business corridors today: “We didn’t do anything wrong, but somehow, we lost.” Those words, delivered amidst tears at the press conference announcing the sale of the company’s mobile division to Microsoft, cut...
The All-You-Can-Eat Business Model: Offer More Without Losing Your Shirt
I still remember my first visit to Sizzler not long after arriving in Australia over thirty years ago. For someone new to the country, walking into a restaurant where you could eat anything and as much as you liked felt almost magical. One flat price gave you unlimited access to...
5 Reasons Startup Coaching Gives Founders an Edge Over Traditional Funding
For startup founders, the journey often feels like a toss between two paths: pursuing traditional funding or finding guidance through coaching programs. The spotlight has long been on venture capitalists, angel investors, and accelerators. These are the names that make the headlines, while startup coaching is rarely seen as part...
The Last Two Jobs AI Will Never Steal
I’ve been experimenting with AI tools since well before OpenAI launched ChatGPT. Back then, they were clunky and fragmented, little pieces of automation stitched together, producing more noise than clarity. To get real insights, I often had to lean on a different kind of intelligence: my wife. She was the...
5 Ways to Make Your Business Model More Efficient Today
Ever wonder what it’s like to run a business where everything just clicks? Where customers show up, stick around, and bring their friends? Where revenue climbs, but your stress doesn’t? Where your team stays lean, your operations stay smooth, and your margins get better as you grow? That’s the magic...
Silicon Valley’s Worst Advice: Growth Before Profit
Have you ever dreamed of building the next Spotify, Tesla, or Airbnb? You’re not alone. These companies have become icons, poster children for modern entrepreneurship. Their founders are celebrated for disrupting industries, scaling fast, and capturing the imagination of investors worldwide. But there’s something these success stories don’t advertise up...
Why De-Risking, Testing and Iteration are Non-Negotiable at Any Stage of Business
Great businesses aren’t just built on big ideas, they’re built on smart decisions, tested assumptions, and a system that learns before it fails. If your operations rely on people “just getting it right,” it’s only a matter of time before something breaks. Table of Contents The Reality of Running a...
Why Your Product Isn’t the Hero of Your Startup Story
“Don’t sell lemons. Sell lemonade.” You could have the best tech, the cleanest design, or the lowest price and still lose the sale. Here’s what actually makes people choose you. Table of Contents Why Price Isn’t Your Best Selling Point The Power of Value: Pain Relievers and Gain Creators Real-World...
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