I still remember my first visit to Sizzler not long after arriving in Australia over thirty years ago. For someone new to the country, walking into a restaurant where you could eat anything and as much as you liked felt almost magical. One flat price gave you unlimited access to a salad bar piled high […]
“Don’t sell lemons. Sell lemonade.” You could have the best tech, the cleanest design, or the lowest price and still lose the sale. Here’s what actually makes people choose you. Table of Contents Why Price Isn’t Your Best Selling Point The Power of Value: Pain Relievers and Gain Creators Real-World Example: How Value Outshines Cost […]
Everywhere you look, it seems like a new AI startup is popping up. Founders are pivoting, investors are watching closely, and the buzz around artificial intelligence is louder than ever. But here’s the question worth asking: is building something with AI enough to guarantee success? Spoiler alert—it’s not. Table of Contents Why “We Use AI” […]
Ever wondered why some brilliant startup ideas fizzle out while others skyrocket to success? Often, it’s not just about how bold the idea is — it’s about execution, adaptability, and truly understanding your market. If you’re building something new, this post might be the wake-up call that saves your venture. Table of Contents The Top […]
Imagine a world where life-saving medicine and essential supplies arrive at your doorstep in minutes—delivered not by a truck, but by a drone. Sounds like science fiction? Not anymore. Zipline has turned this vision into reality, redefining how we think about delivery services. Let’s explore how Zipline has built an innovative business model that not […]
In the dynamic world of business, few decisions hold as much weight as choosing the right business model. Whether you’re an entrepreneur launching a startup or a seasoned business leader navigating new opportunities, your business model is the blueprint for how your company will create value, generate revenue, and stay competitive. Selecting a business model […]
When companies set prices, they traditionally use cost-plus pricing. This method adds all costs and the desired margin to set the final price of a product. In reality, what gets customers to buy is the perceived value of the product, not the price tag. You can win over more customers by selling a quality product […]
Your marketing strategy and messaging should represent your business clearly and concisely. Before you begin to create your marketing materials and strategies, you need to have a strong business strategy in place so you can easily nail down what it is you’re trying to achieve and your plan of action in executing it. Discover Your […]
I attended many networking events since I started my business. When talking to event attendees, I’m often asked the following questions: “How do I know your product/service is what I need?” “I’m happy with my current provider, why should I choose your product/service instead?” “How can your product/service solve my problems?” In the early years […]
Although the book Business Model Generation by Strategyzer has been around for several years, it wasn't until the last few years that I begin to seriously apply them to my own business as well as clients (though not always in its entirety) and the results have been outstanding.
But most of you might be more familiar with the authors of the original book. Alexander Osterwalder and Yves Pigneur are well-known names within the strategy community. The Business Model Canvas started...
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