Tips for Learning about Your Customers More
Does your business have an ideal customer profile? Your ideal customer profile (ICP) describes your target audience as if they were an individual. Your ICP should also show you how…
Share
Posts by author
Emmanuel Setyawan
112 posts
Emmanuel is the owner/founder of Accolade Coaching. He serves companies worldwide, combining proven frameworks, remote delivery, and fresh thinking to build innovation capabilities.
How to be Strategic with Your Marketing Message
Your marketing strategy and messaging should represent your business clearly and concisely. Before you begin to create your marketing materials and strategies, you need to have a strong business strategy…
Share
Advantages of Knowing Your Ideal Customers
A customer profile refers to a detailed description of your buyer. This profile includes all information you have about a customer that influences how they perceive your brand. The more…
Share
How to Create Your Blueprint for Social Media Success
Your social media strategy is a summary of everything that you will do on social media sites in order to achieve your business goals. Without a strategy in place, you’ll…
Share
What to do if You Don’t have time for Social Media
If you want to grow your audience on social media, it takes time. You need to be there and engaged daily with your community posting content. However, an easy way to overcome it is by creating a detailed plan.
Share
Using Social Media to Find Out about Your Audience
A cornerstone of your social media strategy is a customer profile that tells the story of each individual who makes up your target audience. This requires research, generating real insight from what is being said, and tapping into the ideas, encounters and needs behind the words. Here is what you’ll learn about your followers on social media and how this information will help you succeed.
Share
The Importance of Consistency in Your Social Media Strategy
The power of your content is the value it offers your audience. If your content is useful and engaging to them, your audience will pay attention. This is fundamental to any viable social media strategy. But perhaps even more important is the consistency of your strategy. It is important because it keeps you on your audience’s radar.
Share
Job-to-be-done lesson over a beer talk
Long before I even knew Strategyzer and any of the books they wrote, I have learnt about the job-to-be-done lesson (particularly emotional job) many years ago, over a beer talk. The whole conversation lasted probably less than 2 minutes, but a lesson learnt for a lifetime.
Share
Designing a Social Media Strategy that Drives Results for Your Business
Many businesses neglected the importance of a strong brand as a key resource in their business model. Social media is one of the most effective ways to build a brand in this digital age. But how does one get results toward your business goals with social media?
Share
How to Pivot Your Business Post Covid-19
Pivoting is a topic that’s popular amongst businesses facing challenging time throughout 2020 due to COVID-19. The business landscape we know in 2020 is very different than the one pre-2020.…
Share
You must be logged in to post a comment.